Modernizing a trusted HVAC brand while keeping its identity intact.
- UX/UI Design
- Website Development
Role
Senior UX/UI & Web Developer
Year
2026
Overview
Efficient Comfort is a family-owned HVAC company serving residential and commercial customers in the Colorado area. Their services include heating, cooling, installation, repair, maintenance, boilers, and indoor air quality solutions. Their work helps homeowners and businesses maintain comfortable, efficient, and reliable indoor environments.
The project was a website revamp. The client wanted a more modern website while keeping many of the visual elements that were already part of their existing brand.
My responsibility was to listen carefully to those requirements and find ways to update the experience without completely changing what made the brand recognizable.
Modernizing Without Starting Over
One of the main requirements was to preserve as much of the existing visual identity as possible.
The client wanted to retain their established color scheme, icon style, and creative approach to buttons. Instead of replacing everything with a completely new design, I used these existing elements as a foundation for the redesign.
The goal was to make the website feel current while still looking familiar to the people behind the brand.
From Static CTA Buttons to Functional
One detail that stood out in the original website was the use of creative button designs.
Their original implementation used static graphic images with links. While the visual style was distinctive, this approach was less flexible and harder to reuse across the website.
I recreated the same general creative direction using custom CSS.
This allowed the buttons to remain visually distinct while functioning more like standard website components. The result was a more flexible and reusable solution that could be applied consistently throughout the website.
Adapting AI to the process
I also used AI-assisted workflows during the project, including generative AI tools for producing and enhancing selected visual assets.
The goal was not to replace the design process, but to use these tools where they could help improve the available assets and support the visual direction of the website.
This was combined with my usual design and implementation process to ensure the final work remained aligned with the client’s brand.
Making the Experience More Distinct
Another part of the update involved the use of animated SVG icons.
The client already had a recognizable icon style, so I looked for ways to make those elements more engaging without changing their visual identity.
By adding animation, the icons became more dynamic and helped give the website a more modern feel.
The intention was to create small moments of movement that could help the website stand apart from similar HVAC and home service websites without becoming distracting.
My role
I handled both the design and implementation of the website revamp.
My responsibilities included:
- Reviewing the existing website and documenting client requirements
- Translating client feedback into practical design updates
- Preserving key brand elements, including colors, icons, and visual styles
- Creating updated page layouts and responsive website designs
- Improving the overall visual presentation while keeping the existing brand recognizable
- Redesigning CTA buttons using reusable custom CSS
- Developing responsive website components and layouts
- Creating and implementing animated SVG icons
- Using AI-assisted workflows to produce and enhance selected visual assets
- Preparing the design for website implementation
- Developing and refining the final website experience
- Balancing modern design standards with the client’s existing preferences
My role allowed me to work across both creative design and website implementation, which became an important part of my experience as a designer.
Designed and developed by Bryan Reas. Copyrights © 2026. All Rights Reserved.