Building a complete visual foundation for a growing keto brand.
- Graphic Design
Role
Lead Designer
Year
2026
Overview
SellerPlex is a full-service Amazon agency that helps e-commerce brands manage and grow their presence on Amazon. Their services include advertising, account management, supply chain support, and content creation, including listing images, A+ Content, and other creative assets designed to support product visibility and conversion.
I was assigned to different client projects and created visual assets based on their products, branding, and Amazon requirements. The work often involved understanding a product quickly and turning its features and benefits into clear visuals that shoppers could easily understand.
Building the Brand From the Ground Up
Simple Keto Test was one of the projects where I had the opportunity to take a more active role in shaping the overall design direction.
The work started with building a consistent visual identity that could support different parts of the business. The brand needed to work across digital products, physical products, marketing materials, and web experiences.
I created many of the initial design assets and foundations that helped establish the visual direction. From there, the challenge was making sure the brand remained consistent as more materials and products were developed.
Brand, Products, and Digital Experiences
I worked on the visual direction for product labels, digital guides, e-book covers, marketing creatives, landing pages, and website experiences. The goal was to create a connected visual system rather than having each item feel like a separate project.
I also managed my own design team during this period. I assigned production-heavy and repetitive graphic design tasks to junior designers while remaining closely involved in the initial assets, creative foundations, and overall brand consistency.
This allowed the team to handle a larger volume of work while keeping the core visual direction consistent.
Physical and Digital Products
A major part of the project involved creating designs for both physical and digital products.
I designed product labels that carried the Simple Keto Test visual identity into physical products.
The work required attention to branding, product information, layout, and consistency across different product variations.
Digital Guides
The brand also produced digital resources designed to support users throughout their keto journey.
I worked on the visual design and presentation of these materials, turning written content into guides that were easier and more engaging to read.
Digital Product Covers
I also created e-covers and visual assets for different digital products.
These needed to feel consistent with the overall brand while still giving each product its own identity.
Website and Funnel
The Simple Keto Test website was another important part of the project.
The website needed to support the brand while helping guide visitors through its content, meal plans, and product offers. I worked on landing pages and quiz-based experiences designed to support the user journey.
One example is the meal plan quiz and landing page experience:
The work allowed me to get better understanding about how “Funnels” and “Automation Workflows” works.
My role
My role covered both hands-on design and design leadership.
My responsibilities included:
- Helping establish the visual identity of Simple Keto Test
- Creating the initial design foundations and brand assets
- Developing and maintaining brand consistency across projects
- Designing product labels and packaging-related assets
- Creating digital guides and downloadable products
- Designing e-book and digital product covers
- Producing marketing and promotional creatives
- Designing landing pages and website experiences
- Supporting the visual direction of the Simple Keto Test website
- Working with content and marketing requirements
- Managing and assigning production design tasks to junior graphic designers
- Reviewing design work to maintain consistency with the established visual direction
- Creating key assets and foundations for new projects
My role allowed me to remain involved in the important creative decisions while also managing a team that supported the growing volume of design work.
Designed and developed by Bryan Reas. Copyrights © 2026. All Rights Reserved.