My journey across design and development work.

I currently work with clients on website and digital projects, combining UX/UI design, visual design, and hands-on website development.

My work often starts by understanding the client’s goals, existing brand, and the needs of their audience. From there, I help turn those requirements into clear and practical digital solutions.

• Conducting discovery sessions to understand business goals, project requirements, and user needs.

• Designing user flows, wireframes, responsive layouts, and high-fidelity website interfaces.

• Creating websites and landing pages with a focus on usability, clear communication, and conversion.

• Developing custom WordPress websites using Elementor and other appropriate tools.

• Working with HTML, CSS, and front-end knowledge to support custom website requirements.

• Implementing booking systems, third-party integrations, and other business tools when needed.

• Improving website responsiveness, performance, and usability across different devices.

• Using AI-assisted tools to support design exploration, development, and rapid prototyping.

• Working directly with clients to translate ideas and business requirements into practical digital solutions.

At ScreenRights, I worked on digital products used across the organisation’s ecosystem. The work required understanding complex business processes and turning them into clear, user-friendly interfaces that could also meet management and stakeholder requirements.

This role gave me deeper experience in product design, research, design systems, and working within an Agile development environment.

• Leading UX/UI work from research and problem definition through wireframes, prototyping, and final interface design.

• Working with product managers, developers, stakeholders, and other team members throughout the product development process.

• Applying design thinking to better understand users, workflows, and business requirements before moving into design solutions.

• Creating user flows, information architecture, wireframes, and interactive prototypes using Figma.

• Conducting and supporting user research, usability testing, and design validation where required.

• Building and maintaining a scalable design system to support consistency across different products.

• Presenting design solutions to stakeholders and incorporating feedback into the product.

• Working within Agile processes and aligning design work with development timelines and project priorities.

• Supporting QA and reviewing front-end implementation to ensure the final product remained consistent with the approved designs.

• Working with developers and reviewing implementations using technologies and frameworks such as Tailwind CSS and DaisyUI.

At 23point5, I worked on a digital product in the fashion industry. My role focused on designing user interfaces and helping turn product ideas into usable digital experiences.

The project gave me the opportunity to work closely with different team members while moving from early concepts and planning into interface design and front-end implementation.

• Designing responsive and user-friendly interfaces for a digital product.

• Creating user journeys, site maps, wireframes, and high-fidelity UI designs.

• Developing interactive prototypes to communicate design ideas and user interactions.

• Collaborating with cross-functional team members to improve usability and product experience.

• Participating in brainstorming and design discussions to explore possible solutions.

• Translating approved designs into front-end interfaces.

• Working with HTML, SASS, and JavaScript to build and support approved interface designs.

• Reviewing designs and implementation to maintain consistency between the intended experience and the final output.

At BuildUp Bookings, I focused mainly on website design and development for clients in the property management space.

The role involved working directly with clients and the internal team to understand project requirements, design responsive websites, and help turn approved designs into working WordPress websites.

• Meeting with clients to understand their business goals, website requirements, and project direction.

• Creating website structures, wireframes, and responsive UX/UI designs.

• Designing new websites, landing pages, and website revamps for different property management clients.

• Translating business requirements into clear and practical website experiences.

• Helping clients update their existing websites while maintaining important brand elements.

• Developing approved designs into responsive WordPress websites.

• Working primarily with WordPress and Elementor to build and maintain websites.

• Using HTML and CSS knowledge to support custom design and layout requirements.

• Creating branding, visual assets, and marketing materials when required.

• Collaborating with the owner and team members on project direction, creative ideas, and implementation.

At SellerPlex, I worked as a Lead Designer supporting e-commerce clients, mainly businesses selling through Amazon.

My work covered creative direction, branding, Amazon content, marketing assets, websites, and landing pages. I also worked closely with the design and content teams to help deliver projects for clients.

• Leading and supporting branding and visual design projects for e-commerce clients.

• Designing Amazon product images, A+ Content, and storefront assets.

• Creating marketing materials and visual assets for different client campaigns.

• Managing and supporting other designers on assigned projects.

• Working with the content team to improve the presentation and visual consistency of Amazon stores.

• Designing business websites and high-converting landing pages.

• Creating sales pages and advertising assets for Facebook and Google Ads campaigns.

• Developing visual concepts based on client requirements and marketing goals.

• Coordinating with developers, content specialists, and clients throughout the project.

• Helping maintain consistent brand presentation across product pages, advertising, websites, and marketing materials.

My role at Altius Publishing gave me my first major opportunity to lead design projects and work more closely with business owners, stakeholders, clients, and other departments.

I moved beyond individual design tasks and became more involved in project direction, team management, brainstorming, and improving the overall design process.

• Leading branding and creative projects for e-commerce and digital marketing clients.

• Managing and supporting the design team across multiple projects.

• Assigning design work and reviewing output to maintain quality and brand consistency.

• Working directly with stakeholders, clients, and other departments to understand project needs.

• Leading brainstorming sessions and helping define creative direction for new projects.

• Designing Amazon product images, A+ Content, storefront assets, and e-commerce materials.

• Creating websites, landing pages, sales pages, and digital marketing materials.

• Supporting brand development, including logos, visual direction, and brand guidelines.

• Working on external UI/UX projects from early planning through design and implementation.

• Collaborating with developers to ensure designs could be properly built and implemented.

• Helping improve workflows between the design team and other parts of the business.

I started at Altius as a Graphic Designer, working across branding, e-commerce, marketing, and digital design.

This period helped me build experience across different types of client work and eventually opened the opportunity for me to move into a senior and leadership role.

• Designing Facebook advertising creatives and other digital marketing materials.

• Creating product labels, packaging-related visuals, and promotional assets.

• Producing Amazon product images, A+ Content, and storefront designs.

• Designing logos and helping develop brand identities for different products and businesses.

• Creating brand guidelines and visual assets to maintain design consistency.

• Designing website layouts and landing pages for marketing campaigns.

• Producing product mockups and other visual materials for presentations and promotions.

• Working with content and marketing teams to support campaign requirements.

• Adapting designs for different platforms, formats, and audience needs.

At SnapWeb Services, I continued building my experience across graphic design, web design, and digital marketing.

The role involved working on different client projects, from sales pages and landing pages to promotional graphics, e-commerce assets, and brand development. It was another important stage in helping me understand how design, marketing, and websites work together.

• Designing responsive sales pages and landing pages for different client campaigns.

• Building and supporting web pages using Webflow and front-end technologies.

• Working with HTML and CSS knowledge to support website layouts and design requirements.

• Creating Facebook advertising graphics and other promotional materials.

• Designing product mockups and visual assets for marketing campaigns.

• Producing Amazon product images, A+ Content, and storefront assets.

• Designing logos and supporting the development of brand identities.

• Creating brand guidelines to help maintain consistency across client materials.

• Adapting designs for websites, advertising, e-commerce, and other digital platforms.

• Working across both visual design and web-related tasks depending on project requirements.

My time at Carve Business Management and Services was broad and gave me experience working remotely across different types of creative and business tasks.

Although the role was titled Virtual Assistant, much of my work involved graphic design, brand development, multimedia, and website-related projects.

• Creating brand assets and graphic design materials for different client projects.

• Supporting the development of logos and visual identities.

• Producing marketing materials for digital and business use.

• Assisting with website-related projects and web design requirements.

• Creating multimedia and visual content based on client needs.

• Supporting daily creative tasks for remote clients and teams.

• Managing multiple assignments across different projects and priorities.

• Working independently while communicating with remote team members and clients.

• Gaining experience in the practical side of delivering creative work for different businesses.

Team WP Sekure was one of my early professional design roles. It gave me hands-on experience working on branding, websites, digital marketing materials, and multimedia projects.

This role helped build the foundation of my career and introduced me to working across more than one area of digital design.

• Designing branding materials and visual assets for client projects.

• Creating website designs and supporting web-related projects.

• Producing graphics for digital marketing campaigns.

• Designing promotional materials for different client needs.

• Editing videos and multimedia content to support marketing campaigns.

• Working on different design tasks across branding, web, and digital content.

• Learning how to adapt visual work to different platforms and requirements.

• Building the early design and technical foundation that later led me into web design, UX/UI, and product design.